Differences between viral and influencer marketing


Influencer marketing is all the rage these days, but it’s important to understand the difference between viral and influencer marketing. In the digital world, it’s often hard to distinguish between the two. Both can be used effectively to promote your brand, but they come from very different places and serve different purposes. Let’s take a look at how these two marketing strategies differ. Besides, Tiktokstorm provides likes, followers, and views on Tiktok. 

Viral marketing is when people respond in a rapid, widespread way to content 

Viral marketing is when people react in an abrupt, extensive way to content that they like and feel compelled to share. In other words, it’s not about how many views you get, but about how many people you can get to share your content.

Viral marketing relies on the idea of “social proof” — the idea that if a lot of people are doing something, then it must be good or valuable. This can apply both online and off: if one person likes an article on social media (like Facebook), then everyone who sees this article will have their own opinion about whether or not it was worth sharing with others as well!

Influencer marketing involves aligning the goals of your brand with the reach and credibility of a social media influencer.

The difference between influencer marketing and other forms of marketing is that you’re working with people who already have an established audience, rather than trying to attract new ones. Influencers are experts in their field and can offer valuable insights about what consumers want or need when it comes to products and services like yours. They also have access to large numbers of followers who may be interested in hearing what they have to say on certain topics (or just see them post photos).

An important part of establishing good relationships with these individuals is finding out what makes them tick—and why they choose to share content online in the first place!

The hallmark of viral marketing is its ability to spread organically through a network

Viral marketing is a type of marketing that has the ability to spread organically through a network. This means it’s difficult to quantify or track its success, and you may never be able to predict whether your campaign will reach its target audience. To understand the difference between viral and influencer marketing, let’s first look at some examples:

  • A tweet from one of your friends about how much they love a new movie they watched recently can go viral if enough other people follow suit.
  • An article published by one of your favorite websites might go viral because many people share it on social media platforms like Facebook or Twitter. This could increase traffic for that website, which would lead them to make more money (by selling ads) than if no one had shared their content.*

Influencer marketing is mostly measurable through the use of sponsored content on high-profile accounts 

Influencer marketing is primarily measurable through the use of sponsored content on high-profile accounts and thorough tracking of shares and link clicks from those accounts. Viral marketing, on the other hand, can be measured in a variety of ways including:

  • Metrics that measure engagement with your brand/product – For example, if you’re selling apparel for kids and you want to get feedback before launching a new collection (and because it’s not relevant), you could ask parents what they think about their favorite brands. This will give you insight into how much they care about your brand’s clothing line by showing how many people visit their website each month or how many times they’ve shared content related to its offerings.
  • Metrics that measure performance (like conversion rates) – For instance if someone signs up for an email list membership program after clicking through an ad on Facebook then this would count as “conversion” since they’re now being added as subscribers rather than just being shown ads every day!


Influencer marketing is a great way to amplify your brand’s message, reach new audiences and build relationships with influencers. But it’s important to understand the differences between viral and influencer marketing so you can choose the best approach for your business. For example, viral campaigns are more likely to be successful if they’re authentic and driven by genuine content. On the other hand, influencers may have more success reaching new audiences through their own platforms as opposed to being pushed by brands.

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